After Emil’s post went live he asked the entire SnackNation team to share his new post: Even though most of Emil’s coworkers don’t work in the marketing department (and were therefore “weak ties”), they were more than happy to lend a hand: And these shares from weak ties got Emil some early buzz. If that’s the case, get their contact page URL. and saved anything promising. Emil’s Skyscraper content went live in April. In the image on the right, the principles contained in this White Hat SEO module have been applied – resulting in a $60K increase in sales in the first year. Then you’ll see how Richard boosted his organic traffic by 348%… in 7 days. Content with at least one image generates an average of 43% more social shares than pure text-based content. How do you create content that deserves to be the best? So stop putting UX second! Plus, it’s always good to build relationships with the big wigs in your niche! White hat SEO means ranking your website on Google without breaking their terms of service. Whether you just learned how to start a blog or you've been doing SEO for years, this SEO case study is sure to teach you something new. Some were literally just lists of ideas: (As you know, it’s hard to take action on a piece of content that leaves out meaty details). At this point, Snack Nation’s SEO strategy was scattershot. The term "white hat SEO" refers to SEO tactics that are in line with the terms and conditions of the major search engines, including Google. As long as you intentionally build links , you’re at risk of getting a penalty. Marketplace Content / Copywriting Hosting Images, Logos & Videos Proxies For Sale SEO ... beginner seo case study niche audience white hat; …and how he used The Skyscraper Technique to generate 4,865 Pageviews in a week: When Emil saw this post, a light bulb went off: “I read that post maybe ten times because I was just amazed. Now, at rank two, I get over 1,000 clicks per day! +91-9783226565 +91-7231837172. That #1 ranking (and traffic from social media) brings in 10,000+ Pageviews per month…like clockwork: And because Emil’s post attracts high-quality organic traffic, a good chunk of his visitors convert into leads: But most important of all, this guide helped boost Emil’s homepage traffic by 59%. And if you have LinkedIn, Twitter, Google+, Facebook — if everyone’s sharing, it already gives us some social proof. I mean, come on - organic traffic is responsible for tens of thousands of dollars in revenue every single month for people all over the world. I’ll ALSO show you how Richard boosted his organic traffic by 348%…in 7 days. 2. Google sheets works wonders for this. So delete it or redirect it to another relevant post. Search engines were deemed the best digital marketing channel by over 21 marketing experts, including Brian Dean from Backlinko and Peep Laja from ConversionXL. Of course, getting these links (probably) won’t rank you overnight. Take a look, MobileMonkey Facebook Messenger Marketing Platform, Content Strategy Case Study: 36,282 Readers + 1,000 Email Subscribers, generates an average of 43% more social shares, 121 Employee Wellness Program Ideas For Your Office, 55 SEO Experts Reveal 3 Favorite Link Building Tools, These Are the 10 Most Confusing Emojis of All Time, How Facebook Groups Can Help Marketers Thrive, Boost your ROI with these Tried-and-True Tactics for Chatbot Marketing Automation, Top 50 Companies Where the U.S Wants to Work Now, Top 10 Countries for Talent Competitiveness, 10 Life Skills They Don’t Teach in College, 4-Point Guide In Creating A Startup Unicorn. But to get you started, here are a few of my favorite white hat content promotion strategies: I also recommend using Kai Davis’s content promotion checklist. Plus, thanks to LSI keywords, you can end up ranking for hundreds or even thousands of additional keywords. White hat SEO strategies are the single best way to drive loads of free, recurring, high-converting leads to your site. If people see engagement, they’re more likely to engage themselves. On these pages, filter your keywords to only those with 2-4 words, then sort those by search volume. Once you dig up a few good topic ideas, it’s time for... It’s important to pick a kickass keyword for your content campaign. And Emil guessed that these health-focused offices would be happy to share the wellness programs they used. You can do one of two things with these dusty tomes…. Read this guide.). (And these questions usually contain untapped long tail keywords). Plus, user engagement (i.e. Here’s a guide if you’re interested in that. Bill has a passion for teaching others how to build and grow their own online business. White hat SEO is the opposite of Black Hat SEO . @randfish . First-page ranking changes are less about backlinks and more about user engagement, content fit, and copywriting. Emil realized that people interested in healthy office snacks are ALSO interested in the broad topic: “employee wellness”. Once you’ve found a keyword, it’s time to get a feel for what’s already out there…, (Yes, I let out an evil laugh when I wrote that ). Don’t forget to check the other tabs (like “Phrase match” or “Having same terms”) if the “All” tab has too many irrelevant ideas. Because of that, I got traffic almost instantly from the keyword “SEO case study”. That got him to 60 total ideas. Emil added multimedia to make his content more visually appealing. Things like private blog networks (PBNs) and comment link spam. But you can also use Google Keyword Planner (it’s just more time-consuming and less effective). Simply search for your target keyword (and a few closely-related keywords), and see what comes up. Pro Tip: Install the Mozbar browser extension to see a site’s domain authority at a glance! And from launching several sites since 2010, I learned the hard way that if you really want to rank, you need to get out there and build links. Once Emil put the finishing touches on his post, he knew he had something special. Like I mentioned earlier, most of the articles ranking on page 1 had zero images: That’s why Emil peppered his post with eye-catching images…. (You’ll also get a few…ummm…interesting questions): But the normal questions are long tail keywords that you can create content around. Anyone who says otherwise isn't telling the truth. Medium-tails just typically have the best combination of search volume and low(ish) competition. (I do want to point out, however, that you won’t typically end up targeting the first head term you try - I just happened to luck out.). Red Hat are the world’s leading provider of enterprise open source solutions, using a community powered approach to deliver high-performing technologies. First, you’re going to learn how Emil rocketed his site to the #1 spot in Google. Now that Emil had some social proof going, it was time to get down and dirty with link building. But how do you get more clicks? Case Study 2 years ago TweetAttacks Pro Review – Automation at its Finest! An 2016 MIT research study on the ROI of using HubSpot's marketing software. Like most people do in a tight spot, Emil started Googling…. 3. White Hat SEO Case Study: How To Get a #1 Ranking. Most of the content that Emil found listed 5–10 wellness program ideas: And a few authors went crazy and wrote 50+ ideas: But even the craziest authors weren’t as crazy as Emil…. I never start writing before I make an outline. Back hat strategies involve from keyword stuffing and PBNs to content automation and tiered link constructing. Emil’s search led him to a blog post at Backlinko, “Content Strategy Case Study: 36,282 Readers + 1,000 Email Subscribers“. Emil quickly realized that his “get us some backlinks” mandate wasn’t going to work if they kept pumping out content like this. Ranking a website requires three things... That's why the first step to a great SEO campaign is to find the authority figures in your niche. Try pay per click ads by boosting a Facebook post. Breakdown of results. “All new links added in the last 7 days.” It was a problem. It also shows the increasing value of professional journalism in the SEO industry over generic copy-writers. Originally published at backlinko.com on December 17, 2015. And that’s where this bonus step comes into play…. Using Incognito (or a “private” browser) stops Google from using your location and search history to skew results. This is what it is: the ultimate twitter adder tool that will automate your tweeting tasks in … People that search for that keyword AREN’T a bunch of tire kickers. (In case you did the math - those 1,000 clicks are from all the LSI keywords I rank for as well, not just "RV accessories".). The more internal links to a page, the more important you’re telling Google that page is. And links are the key here - without them, your content won't rank. This post on landscaping is a great example of what you're trying to achieve. And after a few tweaks, Emil’s kick butt post was live: “121 Employee Wellness Program Ideas For Your Office“. SnackNation partners with dozens of healthy snack companies. In short: White hat SEO works really freaking well. While PBNs only made up a small portion of our strategy, we knew this would be a fairly big undertaking. In November it was hovering around the fifth position in the search results. Emil kicked things off with keyword research. > Read More. Limit this number by applying a “Domain Rating” filter. They've found what works. From topic and keyword research to link building and promotion, this guide will … And good SEO doesn’t happen without effort. ...gets over 1,000 daily visitors (most days)... ...and generated $36,525.35 in completely passive revenue in a single month. But the real slew of links came from outreach to resource pages. 5. You can also sort based on KD (Keyword Difficulty) and search volume. Keep in mind that you may not be able to find everyone’s email. If there are none, ask for referrals. I did into the HubSpot blog shows huge positive correlation with the number of backlinks a URL had and the volume of organic search traffic it generated. The end result is Richard’s expert roundup post, 55 SEO Experts Reveal 3 Favorite Link Building Tools: Once Richard’s guide was live, he built links to his guide with email outreach. Period. Remember when Emil asked a bunch of workplace wellness experts to contribute a quote? While social shares and comments are important, we’re focused on links. That’s why Emil made sure his writing was upbeat and engaging: Once Emil made his content more compelling than the competition — bada bing, bada boom — his draft was good to go. Let me answer that by showing you EXACTLY how Emil did it. But that’s no excuse to write stiff, dull copy like this: As you’ll see in a minute, Emil went the extra mile to make his topic fun and interesting. Instead, your ability to hit the first page depends on two things: Thing #1: Creating something that deserves to rank #1. Click the button below to sign up to my newsletter and get my step-by-step guides to go from $0 to $10k per month. Use short, clear sentences and only 2-3 sentences per paragraph. Well, the list is endless. …and popped the top 50 results into a spreadsheet: Use the free Chrome Extension Scraper to quickly export Google results into a spreadsheet. You get more credibility, plus easy promotion. Now that's out of the way, let's dive into this case study! Think of your metadata as a PPC ad. Write like you would talk. Adding this section with LSI keywords helped boost my post from the bottom of the first page to the middle, then eventually to the top. Last but not least, Emil noticed that the content on the first page was BORING. First, Emil found blogs that wrote about employee wellness. If you bought an Ahrefs account (can you tell I love this tool? It didn’t take Emil long to figure out that VERY few people searched for healthy office snacks. The people with big followings and high domain authority websites have already tested hundreds, sometimes thousands, of topics. Wrong. MetaGlossary.com is one of my favorite long tail keyword generators. In other words - doing things the right way to avoid getting a Google smackdown and losing all your rankings. As a rule of thumb, try to use some exact-match anchor text, some partial-match anchor text, and some no-match anchor text in your internal links. If you enjoyed this case study, I want you do one thing: Whether you have a site about baking, bodybuilding, or bird cages…The Skyscraper Technique works. Sifting through 121 items on a list is a chore. Even though this is a SEO case study, the number one objective is to build a sustainable business, so you can’t put all your eggs in the Google basket. Over to you - Are you going to focus on white hat SEO in 2018? ...but Google doesn’t rank your content overnight. Here are my favorite strategies: For the RV accessories post, I reached out to the people who contributed to the article and got several backlinks that way. You can also look at the related searches at the bottom of Google, or look at their autosuggestions when you’re typing the keyword into the search box. (More on that in step 6!). Once you search your head term on Ahrefs, click the links under “Keyword ideas”. They provide an indirect but measurable benefit to a site's external popularity, which the engines can then interpret as a signal of higher quality. And that pitch generated around 20 new subscribers per week. Usability and user experience are second order influences on search engine ranking success. Once you start bringing in links and implementing the SEO tips I shared above, the last step is easy…. 1. Your SEO efforts will pay off for years to come. Just listen to Matthew Barby, an SEO expert and director of Hubspot: "A study Despite what you may have heard, there’s A LOT more to white hat SEO than “posting great content.”, Sure, awesome content makes link building easier…. “Weak ties” are people in your professional network that you’re acquaintances with (for example, old colleagues or people that work in other departments). You'll see what I mean in a minute... For now, head over to our trusty friend Google and look at the search engine results for topics you’re considering writing about. In other words, if you’re in position 7 but your article is getting more clicks than the article in position 3, Google will move you above position three. p.p.s This week I'm speaking at SMX Sydney. World-class content is literally the absolute best content in the world on the given subject. Now it’s time to show you exactly how he did it. However, the results would be slow to come by if you indulge in white hat SEO. Just grab a broad keyword around your site's content (like “motorhome”, “ecommerce”, or “cooking”) and see what comes up. And to pitch his Content Upgrade, Emil embedded a CTA at the top of his content: …the Content Upgrade blasted that rate up to 59 per week. I'm not sure this is 100% true, but look at reviews before you spend any money with a company. 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